So, here's the scoop: Matt Munsey and McCoy Borg have been jamming together for over a decade. They've gone from rocking the streets of downtown Gatlinburg, TN to sharing the stage with an orchestra at performance art centers. Now, if you want to make a living in music, you've gotta sell some swag, right? Well, over time, they started creating designs not just related to their band but inspired by their instruments in general. Bluegrass has the sickest looking ones. Right?

The very first instrument design? That came about because everyone kept asking Matt, "What's that instrument you're playing?" Matt, being a mandolin whiz, always replied with a chuckle, "Not a ukulele," because that's what everyone assumed.

Now, "Pluck It!" – that's a fun story. While brainstorming designs for their band, McCoy, the banjo master, had a lightbulb moment. He wanted a design with a picture of a bluegrass banjo and the words "Pluck It!" above it. And bam, it was an instant hit. You can still spot some of those original "Pluck It!" shirts being proudly worn today.

When COVID hit, they decided to create a collection of designs and take them to festivals for fellow musicians and music lovers to enjoy. Laci Mack, who used to rock the stage with McCoy back in the day, hopped on board. Laci, an all-around talent in singing, songwriting, and photography, knew the festival scene inside out. She offered to take the brand nationwide, networking and selling merchandise.

Fast forward to today, and Pluck It Music Brand has built a down-to-earth fan base, connecting with the coolest artists and bluegrass fans across the nation. You can't go to a bluegrass festival without spotting one of their designs.